With this mindset and his passion for emphasizing details while keeping the big picture in mind, Boris creates thoughtful solutions that close gaps between people and evolving technologies they use. Utilizing an interdisciplinary approach helps expressing his visions ranging from digital concept frameworks to the creation of visual sensitive user experiences.
In the course of creative processes he follows consistent principles. Analyses are based on a deep understanding how people interact with brands and products resulting in the identification of business opportunities and design goals.
When creating deliverables like personas, use cases, site maps, flows, sketches, wireframes and prototypes, he merges interface and interaction into a strong user experience with priorly defined user requirements and a good performance budget in mind.
Evaluation is important. If possible, he tests concepts, designs and prototypes with real users incorporating results and iterating until satisfaction. Communication is crucial. Boris likes to discuss approaches, UX strategies and respond to criticism during product development.